Review Your Unique Selling Proposition!

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How can you deliver outstanding service to your customers/clients each time you are dealing with them?

Consumers are looking to deal with businesses that they can trust. Is your business creating a feeling of trust with customers? It is a good idea to obtain testimonials, preferably on video, and use these on your website whereby individual customers are endorsing your products and services.

Survey or sample your customers to find out what they like and dislike about your business. If necessary, you will then be able to fine-tune your business model. Customers are looking for a "memorable experience" when dealing with a business. SME operators should be encouraging staff to show passion and enthusiasm when dealing with customers thus highlighting the business' "unique selling proposition" especially in these difficult trading times.

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Please contact our nearest office if you would like more information on this topic.

Bentleys Chartered Accountants and Business Advisors has offices in:

Australian capital cities Sydney, Melbourne, Brisbane, Adelaide, Perth, Canberra

Regional and suburban Dubbo, Gosford, Ipswich, Maroochydore, Newcastle, Tamworth

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